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As the velvet curtain fell for the first generation K-pop, with all its local aspirations, the light that shone in the late 2000s reshaped the borders of the music industry world over. Even though the decade of the '90s saw the rise of the idols' model in South Korea with H.O.T., S.E.S., and Fin.K.L leading the way, the second generation experienced a major evolution that turned a home product into a unique cultural export business. Agencies stopped relying on Seoul alone and

With the release of "View" on May 18, 2015, the Korean pop music scene was at an important juncture. Existing artists were being forced to create a unique artistic persona rather than just following trends in the market place. For SHINee, this came after a two-year break from the Korean music album scene and became an important evolutionary step. Having been together for seven years as a group, the artists were keen on portraying themselves in a matured fashion, consciously d