FEATURES

As the velvet curtain fell for the first generation K-pop, with all its local aspirations, the light that shone in the late 2000s reshaped the borders of the music industry world over. Even though the decade of the '90s saw the rise of the idols' model in South Korea with H.O.T., S.E.S., and Fin.K.L leading the way, the second generation experienced a major evolution that turned a home product into a unique cultural export business. Agencies stopped relying on Seoul alone and